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A great customer experience starts and ends with one thing: getting help now.
Today’s customers expect 24/7 support across channels. No waiting through endless help desk queues or for your ‘business hours.’
It might seem like a luxury to give customers unlimited access to support. According to research from the CMO Council, 75% of customers say response time is the most critical part of a great customer experience.
Live chat on your website or mobile app gives customers instant access to a support agent. In addition, website chat speeds up resolution time by letting customers multitask while getting help.
Call centers also make it easier to handle more customer calls with fewer agents, which can help offset the cost of moving to 24/7 support. Speedy on-ramping means you can scale to business needs faster.
You don’t always need an agent standing by to answer live support requests. Automated chatbots have come a long way, and businesses use them in their 24/7 support toolkit
